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Backlink Generator Software: Free and Paid Tools

When it comes to SEO strategies, most experts agree they play a vital role in increasing traffic and generating leads. Because of the value they add, the need for backlink generator software has skyrocketed. With the right software, mentioning and linking to other websites becomes easier and yields better results.

Choosing the Best Backlink Generator

The goal is to identify and use a high-quality automated backlink generator. With so many companies vying for your business, there is no shortage of options. However, one, in particular, stands out — the Google backlink generator. With this, not only can you select from a broad range of paid tools, but also those that cost nothing.

Initially, building links was a relatively simple process. Without an abundance of online competition, you could launch a new website with links to hundreds of different sites. Thus, very quickly, ranking on the coveted first page of Google search results.

This led to people adding thousands of backlinks to their sites overnight. That pushed their site to the first page of search results; however, within a brief time frame, it caused the ranking to drop substantially and the site to lose credibility. The primary reason, among the vast number of backlinks, many led to useless sites.

With the introduction of algorithms, and considering they change somewhat frequently, it became impossible to link the old-fashioned way. Google, along with leading SEO experts, believed in backlinks and therefore, pushed ahead to identify a way to qualify and utilize them correctly using a website backlinks generator.

Considered a “white hat” SEO strategy, meaning it is ethical, there is less risk of Google penalizing you and removing your size altogether from indexing. Instead, you can generate backlinks automatically, which in turn, helps you garner more business.

Comparing Services

While the Google backlink generator deserves serious attention, there are many others to look into.


FREE Automatic Backlink Generator BackLinkr

As a prime example, BackLinkr simplifies the backlink building process. In fact, as you delve into different free automatic backlink generators, many SEO experts give this particular software a high rating. Because the backlinks go to well-established sites with excellent reputations, they are frequently crawled by Google and other search engines. That means there is an excellent chance of your site or page ranking higher in very little time.

Although free, BackLinkr has several fantastic tools. One is the Meta Tag Extractor, which automatically extracts meta tags from virtually any site. You can collect titles, as well as keywords and descriptions while staying in line with the recommended number of characters. This software also has a unique preview option, allowing you to look at your page in Google’s search results. With another feature, you can edit the extracted meta tags in real time.

The BackLinkr software also boasts a free WHOIS lookup tool and keyword tool. The only real drawback is that for even more beneficial features, you must pay a subscription fee.

Backlink Maker

Backlink maker backlink generator backlink maker free off site SEO Optimization

When comparing this backlink generator over others, one advantage stands out—it can generate a substantial volume of high-value backlinks. In fact, the process usually takes only seconds. When finished, you can anticipate to see your search ranking improve in a matter of days.

If you work as a webmaster, you have access to a host of innovative tools, including DNS Analysis, Port Scanner, Ping Tool, Spider View Analysis, Server Status Checker, and IP Address Lookup. For this software backlink builder, you have three fantastic options: Keyword Trends Checker, Google Cache Checker, and Keyword Density Checker.

As a developer, your tool can utilize several unique features by this backlink generator such as a live HTML editor and Code Beautifier. Not only that, but you benefit from a series of online money tools, bandwidth and data tools, and an incredible reference section as well. Unfortunately, Backlink Maker only generates backlinks, meaning after generating, you would have to use yet another tool for indexing purposes.

Bulk Link

BulkLink org Free BackLink Generator, Pinger and Submission Service

Along with generating backlinks, Bulk Link has a remarkable search engine submission and ping service feature. For zero money, free of charge, this software proves beneficial to webmasters, companies that market online, and experts in the field of SEO. Because Bulk Link is a multi-URL and submission service, your website’s URL gains exposure to crawlers from Google, as well as other search engines. At the same time, this backlink generator reduces the amount of time Google usually requires to index and list a site.

If you have multiple URLs to submit, you can select from three distinct categories: XML-RPC Ping Service, Pseudo Search Engine, or Pseudo Backlinks. As for the indexing search engines do, this software provides passive assistance. As a result, search engines spend significantly less time and effort performing their tasks, yet still help your website rank higher.

A limited server capacity is one disadvantage of Bulk Link that you need to consider. This backlink generator can only accommodate five parallel users. The upside to that is that in the event of a lost connection, the site reconnects automatically and goes on to complete the submission process.

Search Engine Reports


Backlink Generator SEO backlink maker tool for link building

You can use this online backlink generator to improve your search engine ranking. With a simple process, you can enhance your online visibility, which increases your site’s trustworthiness and reach. As other sites confirm your popularity, Google receives a signal that the content on your page has value, is credible, and worth indexing.

The Backlink Maker offered by Search Engine Reports is high-quality. It creates links to your pages that look natural as opposed to spam. To use this tool, enter your website’s URL in the appropriate box and the magic begins. Included with the free offer are many exciting tools used for backlinking, keywords, text analysis, website management, password management, and more.

Considering all the features this Backlink Maker offers and the fact it is free, there are no significant issues to worry about.

Instant Backlink Builder

Instant Backlinks Results

Offered by Official Web Submission, this software has a free backlink builder and website submission tool. Although anyone can use it, it seems to work best for novice web owners and webmasters. This tool generates high-quality backlinks that will help boost your site’s search engine ranking while taking only a few minutes of your time.

While there are options for adding backlinks, submitting your URL to search engines and directories, and even checking to see if Google indexed your site, the layout makes the process challenging. When you click on the link to create backlinks, it takes you to yet another site. If you can master the navigation aspect, this software would make another excellent choice.



This service is designed for online business owners, marketers and SEO specialists in USA, UK, Canada, Australia and Europe, who want to improve their website rankings on Google with the help of high quality, relevant DA40-DA100 backlinks. LinksManagement always improves its system, as well as its SEO strategy for its customers.

Main features:

  1. Free SEO Cost Calculator Tool
  2. 100% of links are placed manually
  3. 100% of links are surrounded with content
  4. The largest inventory of USA publishers in the industry (more than 1 million pages)
  5. Backlink pages and backlinks with multiple filtering options
  6. User sees the backlink page before he buys a link on it
  7. Highly relevant backlink pages found with help of Search by Keyword interface
  8. LinksManagement automatically updates SB ranks and prices of the links (even after purchase)
  9. Convenient backlink page search and filtering system


A link builder pro tool that almost has no analogs in links prospecting. But the key factor is that key phases have to be specific. General keywords may give you very wide results, as search phase is used by the service to identify kids of sites to search for. So we must say that Ontolo is a tool for experienced optimizers. It’s often used by SEO agencies and large companies to search and built their backlink profile.


  1. Really powerful.
  2. Many options.
  3. End-to-end workflow management.


  1. Management complexity.
  2. Too much irrelevant data can be displayed.

$ 47/mo for “Solo” package, $ 97 for professional and 297 $ for agency.

Generally speaking, Ontolo is the foreground tool for those users who’re interested in working with hundreds or more prospects.



The service that is quite different from many other link builders, as it allows creation of your own database of sites that may be your backlink donors in future (sure if you’ll be successful in agreement with their owners). Moreover, BuzzStream has special “bookmarklet” button, using which you can immediately add any current site to the list of favorites. The service also automatically searched for additional data (email address, social media profiles, owner’s name, etc.) for the bookmarked sites.


  1. Great for teamwork.
  2. Saves time and efforts.
  3. Automatic notifications.
  4. Ability to export statistics in Excel.
  5. Ability to identify removed, new or changed links. BuzzStream checks index status, unique visitors, outbound links, “flagged words”, etc.
  6. Automatic check of backlinks every two weeks.


  1. Interface may seem hard to the novice.
  2. Help files are poorly organized.

Service is available for $ 29, $ 99, or $ 249 per month. We recommend you to try BuzzStream if work in a team, as it provides perfect conditions for co-working

Open Site Explorer

Open Site Explorer

The product of well-known SEOMoz company, primarily designed for a tracking of competitors.

Available metrics:

  • Number of links to site.
  • Domain’s authority (in the scale of 100 maximum points).
  • Anchor text of inbound links.

With OpenSiteExplorer you can choose your hardest competitors, research their links and find out in what way they got those links.


  1. Friendly interface.
  2. Numerous research options.
  3. Ability to export results.


  1. Updating is available once per month only.
  2. No workflow management.

Standard package is available for $ 99 a month, Medium – for $ 149, Large – for $ 249, and Premium – for $ 599. Annual subscription saves some money as well.


A great link builder tool that covers many aspects – from social monitoring to links building. While it may seem rather unclear for understanding, it relates only to advanced features, while basic instrument is quite clear.


  1. Integration with Basecamp and TextBroker.
  2. Wide options and ease of link monitoring and prospecting.
  3. Comfortable for team collaboration.


  1. Difficulties when getting used to.
  2. Has no outreach.

The service has Pro ($ 99/mo) and Agency ($ 249/mo) versions. Raven is one of the best backlink builders in regard to value for money – it offers a set of options for unlimited sites and possibility to buy additional functionality if you need it.

The Link Prospector

The Link Prospector
The tool that helps to find relevant sites to wanted links. As it’s one of the hardest tasks for SEOs, the product of Citation Labs is very popular. Just type a wanted resource of a link type and wait for generation of list of variants available. In the end, you’ll get a filtered and exportable list of relevant to a specified terms site.


  1. Clear and simple to start.
  2. Rather cheap.
  3. High precision machining: the tools outputs only quality and relevant sites.


  1. Only one report is free.

The Link Prospector uses credits in it work. It has free version, but with only 1 credit available. Option “Pay as you go” provides 5 credits for $ 10, 10 – for $ 20, 20 – for $ 40, and 50 – for $ 100. Consultant package includes 20 credits for $ 27 per month, agency – 50 credits for $ 47, Enterprise – 120 credits for $ 97.

The tool is extremely cheap – probably the cheapest of all auto backlink builder software.


The tool is perfect for local business, as it can improve the showing up of your site. It’s a local citation instrument that helps to find potential partners just by adding your coordinates and typing of the business type. Whitespark has not many additional options like Raven or BuzzStream, but it’s still good for basic link management.


  1. Simplicity and efficiency.
  2. Low cost.
  3. Unlimited citations per search.
  4. Export to CSV.


  1. Possibility to get low-quality sites.

If you’re a beginner in local business, Whitespark will most likely cover your basic promotion needs. Small Business package is available for $ 20 per month, SEO Specialist – for $ 30, SEO Agency – for $ 40, and SEO Enterprise – for $ 100. The monthly price is equal to searches available per day.

Free backlink generator tools

Today, you can easily find software that does not cost a dime. As long as you choose the appropriate backline generator, you can expand your reach to your target audience and boost the presence your site has online.

Keep in mind that even if you pay nothing for a backlink generator tool, search engines have the ability to determine your site’s level of relevance and authority of your website to a specific topic ranked for. Something else worth noting is that the right software signals search engines, including Google, about endorsements you have from external sites.

In Google’s eyes, when a certain website or landing page has a significant number of backlinks, it deserves to rank high on SERPs.

As mentioned, algorithms focus more on the quality of backlinks than on the quantity. In response to the commonly asked question, “Does using the free backlink generator tools help SEO?”, the answer is yes because it builds viable links that improve search ranking.


It’s a free extension for Mozilla and Chrome that displays loads of valuable info about backlinks in your browser window.

MozBar allows:

  1. Immediate assessing to important SEO metrics.
  2. Customizing search option by region, city, country, or search engine.
  3. To see the changes of beating the competitors.
  4. Preview of different markup.
  5. Social metrics for Google+, Twitter and Facebook.




Free SEO link builder that offers analytical reports for backlinks of all existing sites. WhoLinkstoMe reports improve your backlink management, presenting collected info in the most understandable way. The next reports are available: site overview, anchor text, domain, anchor URL, IP, country, full URL.

Besides free Basic version, the service offers Bronze (for $ 39.95/mo) and Silver (for 149.95/mo) ones.

Some other paid and free backlink generatorsFree and paid software

Browser Bookmarks, Google gadgets and toolbar buttons

Google Toolbar Buttons. Provides checking on link popularity and reputation, domain age, on-page content analysis, competitive analysis, link search for blogs, etc.

Firefox SEO Bookmarklets

IGoogle Links Analysis Gadget

Links analysis from SEs

Google Webmaster Central. Shown crawling errors, comprehensive view of backlinks and broken links. But note – the service outputs data only for your website, registered with Google

Yandex Webmaster Tools. Informing you about deleted and new pages, improving appearance of your site in Yandex SERPs

Bing Webmaster Cental. Has the same function as GWC, but also provides free backlink analysis of competitors

Free analytics link builder

Link Suggest tool

Reciprocal Link Checker

Retired back link buildersRetired back link builders

These are the list of services (both paid and free backlink generator software) that are already closed or not supported anymore. Obtained data could be very inaccurate.

  • Yahoo Site Explorer.
  • Link Harvester.
  • Link Popularity Comparison Tool.
  • Back Link Analyzer.
  • Internal PageRank flow Calculator.

Optimal number of backlinks obtained with the link builders

Optimal number of backlinks

You should be guided by 2 parameters:

  • Quality of backlinks.
  • Reference mass growth rate.

Many people wonder how much links they can buy on the young resource. For a new project it’s not recommended to actively increase the reference mass, as reference explosions can cause sanction from SEs. Reference weight that was gained rapidly can be filtered and not taken into account in rankings. SEs generally treat with suspicion all the fresh links.

Not to hurt yourself with SEO backlinks builders, take a quality help of LinksManagement professionals. The service also offers you a full SEO and promotion complex, leading your site to the top with minimum costs and absolute guarantees.

Site’s Trust level as the metrics could be improved by backlinks

Trust levelSite’s trust is an imaginary figure, used by SEOs, as it’s impossible to measure its value accurately, while it can be suggested or appreciated somehow. Some SEOs even believe that there is no such indicator as “Trust”, but sure they are wrong.

High trust means that your site is relevant, it’s in demand among the visitors and has already taken a certain niche. SEs know that people can safely go to your website, because they’ll find the info they need. By defining the Trust level, SEs choose which of them will occupy key positions in SERPs. Trust sites are worthy candidates to the first lines of the search, even they have not the best SEO optimization. All other sites that do not have a high trust and authority are doomed to get to the top by general factors, also with taking into account domain’s trust and credibility level.

A good example of this is Wikipedia that is at top for the most of info searches, despite the sites which have lower positions are optimized better. It’s a classic example that shows the importance of Trust level.

There are certain factors that can affect the Trust. You should know about how to use them when working on the site.

Based on the above, we can conclude that the sites with high trust have no need for a variety of keywords and text optimizing. You can write the very same “for people” articles with highly competitive keywords, and be in the top without even promoting your resource, or with minimal investments.

The factors that predetermine trust level

  1. Domain and site Age. Age is counted from the moment of site fist indexation.
  2. Site domain zone. This insignificant parameter also counts. Some domain zones earned a bad reputation (e.g., .info), so “.com” sites will probably have higher trust rate (but not all sites with bad domain areas receive little trust – more important is quality and relevance of the material).
  3. External links. Links to other resources that you put on your site are important, especially for young sites. There are two key points: quality and quantity of outbound links.

It is bad when site has a lot of spam links or ones that lead to poor quality resources. Avoid placing suspicious links.

If your site links to resources with a bad reputation and negative trust level, there is a strong likelihood that the negative reputation and trust will return to you via these links. So, check the quality of sites to which you link.

Note: if there is a strong need to refer to low-quality sites, close correspondent links from SEs by “noindex” and “nofollow” attributes. It is believed that the SEs are loyal to the sites that link to useful thematic resources. In principle, this is true. As long as your site is young, try to limit the number of outgoing links or block them from indexing in order to prevent SEs from suspecting your resource in trading links.

  • Backlinks. The presence of backlinks is an indicator of a site’s popularity. The more backlinks – the higher the popularity. Backlinks can be divided into artificial and natural.
  • Artificial – bough links from catalogs. The high frequency of occurrence of such links can cause suspicion about their artificial nature. The exceptions are links from the “trust” resources (In particular Google’s catalogs, as the high requirements do not allow low-quality and suspicious sites to get there). Generally, trust sites must be close to your topics. SEs with are able to determine which links were purchased.
  • Natural. The main method of getting natural backlinks is a creation of high-quality and useful material, which would be referred by authoritative resources. The other way is to negotiate with the owners of high-quality sites of similar subjects to place your materials with links to your site. As practice shows, natural links significantly increase the trust of a site.

When choosing a site where your link will be placed, consider site and page age, as well as the number and natural links on a page of a link placement.

  1. Internal linking. If SEs see that the resource owner has made on-page optimization, including internal linking, they’re constantly improving its trust rate.
  2. Quality of content. Duplicate pages, non-unique content, short posts and rare posting – – all these lowers site trust rank.
  3. Behavioral factors. The behavior of users on the site indicates to SEs whether to increase its trust. A high bounce rate can lead to a sharp decline in the Trust rank of website.

How to buy links without losing the trust level

How to buy links

  • Relevance of potential donor. No other links affect the promo of the article except ones from thematic resources. Therefore, pay attention to the theme of the site from which you’re going to get links.
  • Site age. It’s not recommended to buy links from resources that are under 12 months, as such sites are still estimating by SEs on the subject of trust and other parameters.
  • Attendance. If there is no traffic counters, it may indicate that a donor has something to hide.
  • Check the donor on the presence of bought links. Browse through the pages of the site and check it for the presence of irrelevant links to external resource.

Government and Educational Links

When it comes to backlinks for government and educational institutions, you need a generator that is fast, organic, and able to produce bulk links. Although the theory behind an edu backlink generator and gov backlink generator are much the same as those listed above, there are some slight differences.

You may not realize it, but most universities and government agencies worry about increasing their online presence and targeting the right audience just as much as conventional businesses do. However, as top-level domains, they must use the right software, one that makes the world see them as trustworthy and authoritative.

Building backlinks for educational institutions and government agencies create a unique challenge. For these organizations, they need software that does not resort to forum profiles or spam-like pages, i.e., “wiki.” Therefore, they must be extremely selective when it comes to an online link generator.

Because these sites are of superior quality, the .edu or .gov backlink generator needs to link to sites of the same caliber, whether with the intention of reaching potential students or government workers, promoting something, sharing news, and so on. Something else of importance, the webmaster needs to know the DA of the sites, as well as verify if they provide a dofollow or nofollow link.

While a dofollow link is okay, if not, there is no use in building backlinks from the same. In that case, Google, as well as other search engines will not index the site’s content in the Search Engine Results Page. Although you can easily find a free .gov and .edu backlink generator, usually, the best options have paid tools.

For backlinking purposes, all .edu and .gov sites work well. Even so, it is essential that you link to sites that fit with your target site, as well as the page of the link. In other words, if you work as a webmaster for a university and want to push a blog about fossils, you want to backlink to a reputable website that specializes in archeology.